we are wellkids

we've set out to redefine body care for kids. by simplifying our formulas and using only the functional ingredients we need to get the job done. we like our ingredient lists short and our products clean. because less is more when it comes to kids skin.

our baby wipes have arrived.

FAQs

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always clean ingredients

we won't compromise.

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formulas you can trust

we disclose everything, and then some. when buying a product, you deserve to know what's in it.

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skin friendly

we leave out common irritants and sensitizing agents to make our formulas as skin-friendly as possible.

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family made

we formulated the products we wanted for our kids, and made them available to yours.